Case Study

Hershey's The Great Candy Expedition

Project Overview

📍
Location
Hershey, Pennsylvania
🏷
Size
120 Seat Theater
👤
Partner
🌐
Market
Themed & Immersive

Hershey's Chocolate World first opened its doors in the summer of 1973, and in 2023, to coincide with its 50th anniversary celebrations, the globally renowned confectioner unveiled its most ambitious attraction to date. The Hershey's Great Candy Expedition is a family-friendly experiential journey designed to take visitors on the sweetest ride of their lives!

Guests enter this cinematic railway adventure and hop on board an immersive theater ride that simulates train travel through the bygone era of Hershey’s humble origins and into cartoon ‘worlds’, each inspired by iconic Hershey’s candies, including Almond Joy and Mounds Cove, Kisses Valley, and Kit Kat Timbers. By choosing their preferred route through these magical places in real-time, customers become a major part of the interactive fun.

To help ensure the seamless delivery of this picture-perfect candy universe, Hershey’s Marketing Dept needed a unique turnkey design solution. CGI created bespoke control systems, designed and delivered high-end audio and lighting installations, and oversaw the implementation of a 22ft tall, 270-degree, 4k projection map wrap-around screen for the 120-seat venue’s all-encompassing capabilities.

📍
Location
Hershey, Pennsylvania
🏷
Size
120 Seat Theater
👤
Partner
🌐
Market
Themed & Immersive

Hershey's Chocolate World first opened its doors in the summer of 1973, and in 2023, to coincide with its 50th anniversary celebrations, the globally renowned confectioner unveiled its most ambitious attraction to date. The Hershey's Great Candy Expedition is a family-friendly experiential journey designed to take visitors on the sweetest ride of their lives!

Guests enter this cinematic railway adventure and hop on board an immersive theater ride that simulates train travel through the bygone era of Hershey’s humble origins and into cartoon ‘worlds’, each inspired by iconic Hershey’s candies, including Almond Joy and Mounds Cove, Kisses Valley, and Kit Kat Timbers. By choosing their preferred route through these magical places in real-time, customers become a major part of the interactive fun.

To help ensure the seamless delivery of this picture-perfect candy universe, Hershey’s Marketing Dept needed a unique turnkey design solution. CGI created bespoke control systems, designed and delivered high-end audio and lighting installations, and oversaw the implementation of a 22ft tall, 270-degree, 4k projection map wrap-around screen for the 120-seat venue’s all-encompassing capabilities.

The Great Candy Experience Theatre
Wide view of entryway to The Great Candy Experience
An LED screen that looks like an old time letterboard and archway
dramatic colored lights in a hallway
colorful lights illuminate the theatre of The Great Candy Experience
270 degree screens in the theatre
a ticket booth at the entry of the experience
a rack in the control room of The Great Candy Experience
a rack of amps
a projector hung in the theater
a view of some speakers and projectors which help create the immersive experience
fireworks on the screens of The Great Candy Experience
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Awards

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